M&C Saatchi have long been a leading light in the advertising world.  Click on the picture below to review some of their latest work.

We were lucky to have a visit from David Kershaw, the CEO of M&C Saatchi.  Here were his top 6 questions to consider when working on your advertising pitch:

1.Who are we selling to?

2.What do we want them to do?

3.What should we say?

4.How should we say it?

5.Where shall we say it?

6.  How will we know if it works?