Vimeo page links

Please find the links below to our YR12 vimeo pages:

Jacqueline B

Phil B

Kingsley C
James C
Sebastian C
John C
Zhane E
Darran H
David O
Louie P
Acshayan S
Marc Y

What is amazing/different about this music video?

Horror genre conventions

Horror film convention from gmckillop

Frozen - recut as a horror trailer

WHAT MAKES THIS A HORROR TRAILER?

Mary Poppins - recut to a horror trailer

WHAT CHANGES THIS FILM FROM FAMILY ENTERTAINMENT TO HORROR?

Example identification of cinematrography

Test yourself - without annotations:

With annotations:

Key concepts & a revision activity

We have addressed these issues in class in relation to your case studies and the film industry.  These are the seven concepts the board expects you to know.  

• the issues raised by media ownership in contemporary media practice;
• the importance of cross media convergence and synergy in production, distribution and marketing;
• the technologies that have been introduced in recent years at the levels of production, distribution, marketing and exchange;
• the significance of proliferation in hardware and content for institutions and audiences;
• the importance of technological convergence for institutions and audiences;
• the issues raised in the targeting of national and local audiences (specifically, British) by international or global institutions;
• the ways in which your own experiences of media consumption illustrate wider patterns and trends of audience behaviour.

Task: Get 7 sheets of paper, one for each of the concepts listed above. For each one, divide the sheet into three sections: production, distribution and exhibition, and make detailed notes including examples from your case studies (statistics, facts etc). For revision, attempt to memorise these 7 sheets and copy them out from memory. That way it'll be the first thing you can do when you start the exam.

Editing terminology

If you are unsure about editing techniques - this link is quite detailed but has some good examples and definitions.  It is quite technical but worth exploring:- http://classes.yale.edu/film-analysis/htmfiles/editing.htm

In addition, this has lots of contemporary clips and gives useful definitions with good exemplars.  It doesn't go on to explain the impact of the editing shots in terms of representation but it certainly gives you some good clarification.  To master this, you will want to take an hour to fully explore and understand this page:- http://collegefilmandmediastudies.com/editing/

There is an 11 minute film on this link that discusses the effects of using contrast, parallelism, symbolism, simultaneity and leit motif (repetition) in editing.  It is focused on the effects rather than the cuts per se but it also has useful clips http://www.indiewire.com/article/watch-vsevolod-pudovkins-5-editing-techniques

Different stereotypes in the media

Another useful blog that has information on different stereotypes in the media according to sexuality, ethnicity, age, gender and more.  This site has some media theorists which you don't need to refer to but it does help to read up on the subject.  Revision world link to representation

Useful audience theory

This website walks you through the development of Audience theory from 1920s.  Our understanding of how audiences consume media has evolved from passive, unthinking receivers to active consumers who are capable of reading media texts in diverse ways for multiple reasons.  Click here

Intro to the process of representation

Target Audience

Audiences can be identified in many ways e.g. through demographic research by Govt. Departments – the Population Census

Media institutions e.g. Web Designers, the Advertising and Magazine Industry use this information when targeting/segmenting audiences

1. Some Media organisations still use old fashioned socio-economic categorisation to estimate ‘notional spending power’

A – Land Owners, Royal Family

B – Doctors, Lawyers

C1 – Teachers, Nurses, Supervisors

C2 – Skilled manual

D – Semi-skilled/unskilled manual

E – Unemployed/Prisoners/Pensioners/Students

Vogue Magazine would have - ABC1 target audience (middle class/upmarket)

Capital Radio would have a C2, D and E target audience (working class)

2. An alternative categorisation = Psycho-Graphic research (Young and Rubican Advertising Agency, 1974) based on personality type.

Succeeders – think of themselves as powerful/in control (e.g.Mercedes Adverts)

Aspirers – want a better life (e.g. Loan/Car/Perfume adverts, Sex and The City...)

Carers – have a social conscience (e.g.Charity Adverts)

Mainstreamers – prefer to be like other people (e.g. The Sun, Capital Radio...)

Individualists – prefer to be different (e.g. Miami Ink, Specialist Magazines)

No audiences are formed entirely on the basis of the above two ways – shifting trends/social changes/historical developments/technological progress affects audience identification.

3. Demographics is a much more sophisticated way of targeting audiences developing detailed criteria e.g.

Age	Geographical Location	Media Accessed
Gender	Lifestyle	Attitude
Sexuality	Religious Beliefs	Financial Status
National Identity	Marital Status	Body Shape
Social Class	Education
Race and Ethnicity	Family Background
Occupation	Hobbies and Interests
Income	Ability/Disability