Representation of ethnicity clip_Compulsion

Social class and status_The Street & Cranford

Here are two other practice extracts for social class and status:

G322 June 2014_Class and status

This is the clip from June 2014 on class and status. I cannot embed the link, please click here to watch the clip.

Monarch of the Glen_age

Here is the Monarch of the Glen clip used in the exam in January 2009 on the representation of age.

 

See the example essay of a high grade here:

G322 Exemplar Answer Cand A High Level by Julie Thrasher

Regional identity_Dr Martin

The exam board have uploaded sample answers to the question - click here to review the highest answer of 46/50 on page 12-14.  It is probably worth reading the lower answers to see the difference.

Here is the clip from June 2013 on regional identity and Dr Martin.

Gender_Primeval

This clip came up in June 2010 on gender.  See the example essay and it is worth reading the examiner's comments too!  Click here

Useful sites for cinematography (camera shots, angles, movement and composition)

General guides

A good detailed guide to cinematography - which includes
Media Knowall has good links to terminology with examples
Empire's version - The film magazine


Camera shots according to OCR (our exam board)

Composition: Depth of field explained

(a little technical but it does explain the basics)

Slideshare overview:

Media key terms revision slides shots angles movement composition from MissConnell

Social class & status_examples

Merlin was the clip in 2011 on social class and status.  Here is a high level 4 response.  Click here

OCR G322 2011 - Merlin -class&status from Howard on Vimeo.

Gender - Dr Who

Dr Who
41/50 - Grade A response for Dr Who click here

Some useful notes:

07 as a Level Media Studies UnitG322 June2009 Exemplar Analysis of Doctor Who Extract

Example essay: TV Drama (disability)

This is an example essay that received top marks:
Top marks_Coming down the Mountain_2012

Here is the clip:

Editing terminology

If you are unsure about editing techniques - this link is quite detailed but has some good examples and definitions.  It is quite technical but worth exploring:- http://classes.yale.edu/film-analysis/htmfiles/editing.htm

In addition, this has lots of contemporary clips and gives useful definitions with good exemplars.  It doesn't go on to explain the impact of the editing shots in terms of representation but it certainly gives you some good clarification.  To master this, you will want to take an hour to fully explore and understand this page:- http://collegefilmandmediastudies.com/editing/

There is an 11 minute film on this link that discusses the effects of using contrast, parallelism, symbolism, simultaneity and leit motif (repetition) in editing.  It is focused on the effects rather than the cuts per se but it also has useful clips http://www.indiewire.com/article/watch-vsevolod-pudovkins-5-editing-techniques

Different stereotypes in the media

Another useful blog that has information on different stereotypes in the media according to sexuality, ethnicity, age, gender and more.  This site has some media theorists which you don't need to refer to but it does help to read up on the subject.  Revision world link to representation

Representation of ethnicity

This site is really useful for definitions and introductions to different topics - have a read of their write up on the different stereotypes for race and ethnicity in the media.  Remember in the exam, you will be asked about ethnicity only - and not race.  Do you know the difference?  Representation of race & ethnicity

Useful audience theory

This website walks you through the development of Audience theory from 1920s.  Our understanding of how audiences consume media has evolved from passive, unthinking receivers to active consumers who are capable of reading media texts in diverse ways for multiple reasons.  Click here

Intro to the process of representation

Target Audience

Audiences can be identified in many ways e.g. through demographic research by Govt. Departments – the Population Census

Media institutions e.g. Web Designers, the Advertising and Magazine Industry use this information when targeting/segmenting audiences

1. Some Media organisations still use old fashioned socio-economic categorisation to estimate ‘notional spending power’

A – Land Owners, Royal Family

B – Doctors, Lawyers

C1 – Teachers, Nurses, Supervisors

C2 – Skilled manual

D – Semi-skilled/unskilled manual

E – Unemployed/Prisoners/Pensioners/Students

Vogue Magazine would have - ABC1 target audience (middle class/upmarket)

Capital Radio would have a C2, D and E target audience (working class)

2. An alternative categorisation = Psycho-Graphic research (Young and Rubican Advertising Agency, 1974) based on personality type.

Succeeders – think of themselves as powerful/in control (e.g.Mercedes Adverts)

Aspirers – want a better life (e.g. Loan/Car/Perfume adverts, Sex and The City...)

Carers – have a social conscience (e.g.Charity Adverts)

Mainstreamers – prefer to be like other people (e.g. The Sun, Capital Radio...)

Individualists – prefer to be different (e.g. Miami Ink, Specialist Magazines)

No audiences are formed entirely on the basis of the above two ways – shifting trends/social changes/historical developments/technological progress affects audience identification.

3. Demographics is a much more sophisticated way of targeting audiences developing detailed criteria e.g.

Age	Geographical Location	Media Accessed
Gender	Lifestyle	Attitude
Sexuality	Religious Beliefs	Financial Status
National Identity	Marital Status	Body Shape
Social Class	Education
Race and Ethnicity	Family Background
Occupation	Hobbies and Interests
Income	Ability/Disability