Monday, 17 February 2014

Editing terminology

If you are unsure about editing techniques - this link is quite detailed but has some good examples and definitions.  It is quite technical but worth exploring:-

In addition, this has lots of contemporary clips and gives useful definitions with good exemplars.  It doesn't go on to explain the impact of the editing shots in terms of representation but it certainly gives you some good clarification.  To master this, you will want to take an hour to fully explore and understand this page:-

There is an 11 minute film on this link that discusses the effects of using contrast, parallelism, symbolism, simultaneity and leit motif (repetition) in editing.  It is focused on the effects rather than the cuts per se but it also has useful clips

Tuesday, 11 February 2014

Different stereotypes in the media

Another useful blog that has information on different stereotypes in the media according to sexuality, ethnicity, age, gender and more.  This site has some media theorists which you don't need to refer to but it does help to read up on the subject.  Revision world link to representation

Representation of ethnicity

This site is really useful for definitions and introductions to different topics - have a read of their write up on the different stereotypes for race and ethnicity in the media.  Remember in the exam, you will be asked about ethnicity only - and not race.  Do you know the difference?  Representation of race & ethnicity

Wednesday, 5 February 2014

Useful audience theory

This website walks you through the development of Audience theory from 1920s.  Our understanding of how audiences consume media has evolved from passive, unthinking receivers to active consumers who are capable of reading media texts in diverse ways for multiple reasons.  Click here